Jan 2015
Blueprints of E-commerce



Blueprints of E-commerce


E-commerce is the new success of today’s world. Everything is digitised… from on-demand
taxis to on-demand car washes. E-commerce is offering services to customers vis the modern
media landscape… online. Making an E-commerce site differs from the usual site making with
certain elements and methods to keep a good eye on. In this post we’ll tell you how to become a
big time success through your E-commerce site.
The home page is the star of your site, no questions asked. It’s the eye catcher and attention
seeker and will give first impressions of your business. The human eye is attracted to colour,
fascination and wonder. That’s why many sites use an image that splashes across the home
page. It can play a role in provoking great emotion within the visitor to your site and we want to
get the best reaction from your new client to be.










(See above: Mango have used a vibrant image for the home page with a feminine protagonist reflecting the brand name and values.)

The home page is significant because it is home to all key elements to be successful. From information to graphics, it is an opportunity, as a web creator, manager and copywriter, to showcase what your business team has to offer.

Audience can play a big part in your success and can be a way to monitor your progress and to see if you are doing well. Email capturing methods like lightboxes drive engagement and encourage purchases, usually sharing their email address in exchange for an offer. So, allowing your visitors to interact with your website content introduces less friction into the shopping experience. Email marketing accounts for 7% of all ecommerce transactions, so you need to be collecting your visitors emails without fail.


(Hollister’s lightbox)










(see below: Missguided)








With brilliant attraction between the home page and the customer they will spend minutes browsing and admiring it. The next thing they would want to is to be serviced… instantly. So give it to them! A clear call to action (CTA) shows your ability to offer a unique, delightful experience and makes your e-commerce experience stand out from other competitors. Free shipping and a money-back guarantee shows that you’re trustworthy and turns that new visitor to a regular, loyal customer. An E-tailing Group study showed that free shipping was the number one reason for making a purchase, with more than 70% of people identifying it as ‘critical’ to their purchase. In this study more than 90% of people felt that free shipping would encourage them to purchase more products. In addition, stats from a UPS study show that 58% of customers have added extra items to their shopping basket in order to qualify for free delivery. Everyone wins!


(See below: ASOS offers a host of offers and services all showcases on the home page)










Your now loyal customer would love to see more content, and they wouldn’t want to miss a single update from something they have been pleased by. This is why the new digital age has shown a rise in social media keeping everyone connected. Facebook, Twitter and other popular social media platforms all act as a method to expand and reach out to many more customers across the forever growing world. Use these profiles to input and update the same content increasing exposure. According to a study conducted by Constant Contact and CMB, “50% of brand followers are more likely to buy from a brand after following them on Twitter.” Traditional ways of keeping in touch such as telephone and email are still relevant too! All these should be kept on the homepage and in the footer of every page making it easy to navigate.




Databox showed in an a/b test that adding a phone number to their homepage increase their conversion rate by +.5%, even though the test was not statistically significant it did show a positive trend.






Navigation is key to pleasurable experience. You want to keep up the relationship already created on this journey to success so make sure your photography is clean and efficient! Your ecommerce theme layout should aim to showcase your products without looking messy and confusing. Make sure your design theme includes text search options, filtered categories, and provides structure your ecommerce site so that everything is clearly laid out and easy to navigate.


(Hobbycraft keeps it simple and clean when it comes to the most important part which is purchase)

The final stage is the point where you find out if your product is worth consuming… The product page is a key middle ground so you need to focus everything on the customer and their decision to choose your product or you as a service provider.. Test navigation methods like ‘click to purchase’ or add to basket’ at key points in the user journey. In other words, site breadcrumb on all product pages… you need that sale!


This blueprint will surely bring back positive feedback with the eas to find and access contact details! Reviews will start pouring in but put these to good use. For example, reviews will be useful for a distributor, but brand owners might prefer testimonials. If you have a large percentage of good reviews and just a few bad ones, customers will see you as trustworthy and reliable but make sure you act on the bad reviews to further your relationship and trust. And from there it becomes a cycle of success… sale, review, sale!

As you can see, E-commerce site building is far more than creating a site just to get the word across and will take time to perfect it to the finest. But then again, Rome wasn’t built in a day either! Creativity, and open mind and a can do attitude as well as a consumer focused ambition will surely get you through this process especially if you have a team with you. Copywriters, designers and managers call all work in synergy to gain big time success in the word of E-commerce.