Your brand is what people say about you when you’re not in the room.
If you look at some of the biggest brands in the world, you’ll notice that their branding is well thought out and it’s no coincidence that they’re the successful ones. Branding is an important feature of any business and all businesses should consider it as part of their marketing strategy.
In the design industry, a lot of people tell clients that they should “look at design as an investment, not an expenditure” and that’s not a bad way of thinking at all. When starting up, a lot of people will think “I’m not spending [x] amount on branding my company, it’s not worth it. I can do it myself for nothing.”
Branding is the life and soul of your company
“Branding is What sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.”
Differentiation from the Competition
Startup marketing and branding also help a startup set itself apart from the competition. Formulating a brand identity requires that a new company conduct research into their customer base and the surrounding market. This, in turn, helps companies articulate what it is that makes them unique, and what particular gaps they are filling in their respective markets.
Brand visual identity
- A logo design (the main symbol behind the entire identity and brand)
- Stationery design (letterheads, business cards, compliment slips etc)
- Marketing Collateral (Flyers, brochures, books, websites, etc)
- Products & Packaging (Products sold and the packaging in which they come in)
- Apparel Design (Tangible clothing items that are worn by employees or sold as part of the brand’s strategy)
- Retail Design (interior and exterior signage as well as interior design of outlet stores)
- Email Design (email template design for newsletters, in-house memos etc)
- TV Advertising (visual style and elements of TV productions and advertising)
- Other Communication